Lead adverts
Advertisers must not create lead ads questions to request the following types of information without our prior written permission.
1. Account numbers
Adverts must not request account numbers, including frequent flyer numbers, loyalty card numbers or cable or telephone account numbers, without our prior permission.
2. Criminal history
Adverts must not request information regarding criminal or arrest history without our prior permission.
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3. Financial information
Adverts must not request financial information, including bank account numbers, bank routing numbers, credit or debit card numbers, credit scores, income, net worth or how much debt someone has, without our prior permission.
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4. Government-issued identifiers
Ads must not request government-issued identifiers, including National Insurance numbers, passport numbers or driving licence numbers, without our prior permission.
5. Health information
Adverts must not request health information, including information on physical health, mental health, medical treatments, medical conditions or disabilities, without our prior permission.
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6. Insurance information
Adverts must not request insurance information, including current insurance policy numbers, without our prior permission.
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7. Political affiliation
Ads must not request information regarding political affiliation.
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8. Race or ethnicity
Adverts must not request information regarding the race or ethnicity without our prior permission.
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9. Religion
Adverts must not request information regarding religion or philosophical beliefs without our prior permission.
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10. Sexual orientation
Adverts must not request information regarding sexual orientation or information about the sexual life of the individual, including what gender(s) the person prefers to date, without our prior permission.
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11. Prefill questions
Ads must not request the same or substantially similar information that you could use a prefill question to request.
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12. Trade union membership
Adverts must not request information regarding trade union membership status without our prior permission.
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13. Usernames or passwords
Adverts must not request usernames or passwords, including usernames and passwords for existing and new accounts, without our prior permission. If you want to direct people to sign up for an account with your site or service, you should use the Clicks to Website or Website Conversions objective when you run your adverts.