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Facebook (Meta)

Facebook (Meta)


Advertising Policy

Policy Date:

Apr 14, 2022

1. Community Standards
Adverts must not violate our Community Standards. Adverts on Instagram must not violate the Instagram Community Guidelines.
2. Illegal products or services
Adverts must not constitute, facilitate or promote illegal products, services or activities. Adverts targeted to minors must not promote products, services or content that are inappropriate, illegal or unsafe, or that exploit, mislead or exert undue pressure on the age groups targeted.
3. Discriminatory practices
Ads must not discriminate or encourage discrimination against people based on personal attributes such as race, ethnicity, colour, national origin, religion, age, sex, sexual orientation, gender identity, family status, disability, medical or genetic condition.
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4. Tobacco and related products
Ads must not promote the sale or use of tobacco products and related paraphernalia. Advertisements must not promote electronic cigarettes, vaporisers or any other products that simulate smoking.
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5. Unsafe substances
Ads must not promote the sale or use of illicit or recreational drugs, or other unsafe substances, products or supplements, as determined by Facebook in its sole discretion.
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6. Weapons, ammunition or explosives
Ads must not promote the sale or use of weapons, ammunition or explosives. This includes ads for weapon modification accessories.
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7. Adult products or services
Ads must not promote the sale or use of adult products or services. Ads promoting sexual and reproductive health products or services, such as contraception and family planning, must be targeted to people aged 18 and older, and must not focus on sexual pleasure.
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8. Adult content
Ads must not contain adult content. This includes nudity, depictions of people in explicit or suggestive positions, or activities that are overly suggestive or sexually provocative.

Ads that assert or imply the ability to meet someone, connect with them or view content created by them must not be positioned in a sexual way or with an intent to sexualise the person featured in the ad.
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9. Third-party infringement
Ads must not contain content that infringes upon or violates the rights of any third party, including copyright, trademark, privacy, publicity or other personal or proprietary rights. To report content that you feel may infringe upon or violate your rights, please visit our Intellectual Property Help Centre.
10. Sensational content
Ads must not contain shocking, sensational or excessively violent content.
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11. Personal attributes
Ads must not contain content that asserts or implies personal attributes. This includes direct or indirect assertions or implications about a person's race, ethnicity, religion, beliefs, age, sexual orientation or practices, gender identity, disability, physical or mental health (including medical condition), vulnerable financial status, voting status, membership in a trade union, criminal record or name.
Learn more in our Business Help Centre
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12. Misinformation
Facebook prohibits ads that include claims debunked by third-party fact-checkers or, in certain circumstances, claims debunked by organisations with particular expertise. Advertisers that repeatedly post information deemed to be false may have restrictions placed on their ability to advertise on Facebook. Find out more about fact-checking on Facebook here.
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13. Controversial content
Ads must not contain content that exploits crises or controversial political or social issues for commercial purposes.
Visit our Business Help Centre
14. Non-functional landing page
Adverts must not direct people to non-functional landing pages. This includes landing page content that interferes with a person's ability to navigate away from the page.
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15. Cheating and deceitful practices
Ads may not promote products or services that are designed to enable a user to engage in cheating or deceitful practices.
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16. Grammar and profanity
Ads must not contain profanity or bad grammar and punctuation. Symbols, numbers and letters must be used properly, without the intention of circumventing our ad review process or other enforcement systems.
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17. Non-existent functionality
Ads must not contain images that portray non-existent functionality. This includes imagery that replicates play buttons, notifications or checkboxes, as well as ads containing features that do not work, such as multiple-choice options in the ad creative itself.
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18. Personal health
Ad content must not imply or attempt to generate negative self-perception in order to promote diet, weight loss or other health-related products.
Learn more in our Business Help Centre
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19. Payday loans, payslip advances and bail bonds
Ads may not promote payday loans, payslip advances, bail bonds or any short-term loans intended to cover someone's expenses until their next payday. Short-term loan refers to a loan of 90 days or less.
20. Multi-level marketing
Adverts promoting income opportunities must fully describe the associated product or business model, and must not promote business models offering quick compensation for little investment, including multi-level marketing opportunities.
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21. Penny auctions
Ads may not promote penny auctions, bidding fee auctions or other similar business models.
22. Misleading claims
Ads must not contain deceptive, false or misleading claims, such as those relating to the effectiveness or characteristics of a product or service, including misleading health, employment or weight-loss claims that set unrealistic expectations for users.
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23. Low-quality or disruptive content
Ads must not contain content leading to external landing pages that provide an unexpected or disruptive experience. This includes misleading ad positioning, such as overly sensationalised headlines or prompts for users to inauthentically interact with the ad, and leading people to landing pages that contain minimal original content and a majority of unrelated or low-quality ad content. For more information on what we consider low quality, visit our Business Help Centre.
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24. Spyware or malware
Adverts must not contain spyware, malware or any software that results in an unexpected or deceptive experience. This includes links to sites containing these products.
25. Unacceptable business practices
Ads must not promote products, services, schemes or offers using deceptive or misleading practices, including those meant to scam people out of money or personal information.
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26. Circumventing systems
Ads must not use tactics that are intended to circumvent our ad review process or other enforcement systems. This includes techniques that attempt to disguise the ad's content or destination page.
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27. Prohibited financial products and services
Ads must not promote financial products and services that are frequently associated with misleading or deceptive promotional practices.
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28. Sale of body parts
Ads must not promote the sale of human body parts or fluids.
29. Vaccine discouragement
Ads must not discourage people from vaccination or advocate against vaccines.
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30. Inflammatory content
Ads must not contain claims that a person or group of people are a threat to the physical safety, health or survival of others on the basis of race, ethnicity, national origin, religious affiliation, sexual orientation, caste, sex, gender, gender identity, serious disease, disability or immigration status.
Ads must not promote violent or dehumanising speech, statements of inferiority or contempt or disgust based on protected characteristics or immigration status as outlined in our Community Standards.
31. Militarised social movements and violence-inducing conspiracy networks
Ads must not contain praise, support or representation of individuals or groups with ties to violence.

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