Facebook (Meta)

Facebook (Meta)

Ads

Advertising Policy

Policy Date:

Apr 14, 2022

1. Alcohol
Ads that promote or reference alcohol must comply with all applicable local laws, required or established industry codes, guidelines, licences and approvals, and include age and country targeting criteria consistent with Facebook's targeting requirements and applicable local laws. Note that our policies prohibit ads promoting or referencing alcohol in some countries, including, but not limited to, Afghanistan, Brunei, Bangladesh, Egypt, Gambia, Kuwait, Libya, Lithuania, Norway, Pakistan, Russia, Saudi Arabia, Thailand, Turkey, United Arab Emirates and Yemen.
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2. Dating
Ads for dating services are only allowed with prior written permission. These must adhere to the dating targeting requirements and our dating ad guidelines. Details on the requirements for permission can be found here.
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3. Online gambling and gaming
Ads that promote online gambling, and gaming where anything of monetary value (including cash or digital/virtual currencies, e.g. bitcoin) is required to play and anything of monetary value forms part of the prize, are only allowed with our prior written permission. This includes games where purchases are required to continue game play and/or provide advantage in winning prizes, in cases where the prize is of monetary value. Authorised advertisers must follow all applicable laws, including targeting their ads in accordance with legal requirements. At a minimum, ads may not be targeted to people under 18 years of age.
Apply for permission in our contact form
Learn more in our Business Help Centre
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4. Promotion of online pharmacies
Ads for online pharmacies are only permitted from advertisers with prior written permission. Facebook requires online pharmacies who wish to run ads to be certified with LegitScript.
Apply for certification with LegitScript
5. Promotion of over-the-counter medicines
Ads that promote over-the-counter medicines must comply with all applicable local laws, required or established industry codes, guidelines, licences and approvals, and include age and country targeting criteria consistent with applicable local laws.
6. Subscription services
Adverts for subscription services or that promote products or services that include negative options, automatic renewal, free-to-pay conversion billing products or mobile marketing are subject to our subscription services requirements.
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7. Financial and insurance products and services
Ads promoting credit card applications or financial services with accredited institutions must clearly provide sufficient disclosure regarding associated fees, including APR percentages, transaction fees, interest rates and the physical address of the entity offering the product within the ad's landing page. Ads promoting credit cards, loans or insurance services must be targeted to people aged 18 or above. Ads promoting credit cards, loans or insurance services must not directly request the input of a person's financial information, including credit card information.
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8. Branded content
Ads promoting branded content must tag the featured third-party product, brand or business partner using the branded content tool. Branded content within ads is defined as a creator or publisher's content that features or is influenced by a business partner for an exchange of value. When promoting branded content integrations, advertisers must use the branded content tool (please learn more here on how to tag the featured third-party product, brand or business partner).
9.a Ads about social issues, elections or politics
Advertisers can run ads about social issues, elections or politics, provided that the advertiser complies with all applicable laws and the authorisation process required by Facebook. Where appropriate, Facebook may restrict issue, electoral or political ads. In addition, certain content related to elections may be prohibited in specific regions ahead of voting; click here for more.
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9.b Disclaimers for ads about social issues, elections or politics
If Facebook's ad authorisation process is available in your country, in addition to complying with the Community Standards and Advertising Policies, the disclaimer you submit for your ad about social issues, elections or politics must comply with the following guidelines. This information is provided by you during the ad authorisation process and will be displayed on your ad's header.
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10. Cryptocurrency products and services
Ads may not promote cryptocurrency trading platforms, software and related services and products that enable monetisation, reselling, swapping or staking of cryptocurrencies without prior written permission. To apply, please click here. For more information, see our Business Help Centre.
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11. Drug and alcohol addiction treatment
Facebook requires advertisers who wish to run addiction treatment ads targeting the US to be certified with LegitScript, and apply to Facebook for permission to advertise.

Addiction treatment ads include, but are not limited to: Clinical addiction treatment services or websites providing information about in-person treatment, online and in-person support groups and crisis hotlines for those in recovery or who are seeking information about addiction treatment.

Advertisers can apply for certification with LegitScript here.
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12. Cosmetic procedures and wellness
Ads marketing weight loss products and services must be targeted to people aged 18 or older.
Ads marketing cosmetic surgeries and procedures must be targeted to people aged 18 or older.
Ads marketing dietary, health or herbal supplements must be targeted to people at least 18 years or older.
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13. Social casino games
Ads for social casino games, which are online games that simulate casino gambling (e.g. poker, slots, roulette etc.) where there is no opportunity to win money or money's worth, are only allowed if they are targeted to people 18 years or older.
Learn more in our Business Help Centre
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14. Promotion of prescription drugs
Ads may not promote prescription drugs without prior written permission.
The following entities are eligible to apply for permission from Facebook: online pharmacies, telehealth providers and pharmaceutical manufacturers.
Learn how to apply for permission