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Facebook (Meta)

Facebook (Meta)


Intellectual Property

Policy Date:

Apr 14, 2022

Use of our brand assets
For ads that feature the Facebook or Instagram brands please refer to the Facebook Brand Resource Centre and the Instagram Brand Resource Centre to review brand guidelines and download approved assets.
1. Brand endorsement
Adverts must not imply a Facebook or Instagram endorsement or partnership of any kind, or an endorsement by any other Facebook company.
2. Brand usage in ads
Ads linking to Facebook or Instagram-branded content (including Pages, groups, events or sites that use Facebook Login) may make limited reference to "Facebook" or "Instagram" in ad text for the purpose of clarifying the destination of the ad.
Ads should not represent the Facebook brand in a way that makes it the most distinctive or prominent feature of the creative.
Facebook brand assets should not be modified in any way, such as by changing the design or colour, or for the purpose of special effects or animation.
Learn More
3. Copyrights and trademarks
All other ads and landing pages must not use our copyrights, trademarks or any confusingly similar marks, except as expressly permitted by the Facebook Brand Resource Centre and the Instagram Brand Resource Centre, or with our prior written permission.
4. User interface screenshots
When featuring the Facebook, Messenger or Instagram User Interface (UI) in an ad, it must accurately depict how the UI currently appears and functions in product. If an action or functionality depicted cannot happen in the current product or within the current UI, it cannot appear to happen in an ad.
Depictions of the UI in ads must be featured within the context of a relevant device (e.g. mobile or desktop) and as permitted by the Facebook Brand Guidelines or Instagram Brand Guidelines.
The UI cannot be modified in any way, including, but not limited to: adding special effects, interference or animation. Glyphs or elements of the UI cannot be used separately or individually.

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