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Facebook (Meta)

Facebook (Meta)


Spam, Fake Content, Deceptive Practices & Scams

Policy Date:

Apr 14, 2022

We work hard to limit the spread of spam because we do not want to allow content that is designed to deceive, or that attempts to mislead users to increase viewership. This content creates a negative user experience, detracts from people's ability to engage authentically in online communities, and can threaten the security, stability and usability of our services. We also aim to prevent people from abusing our platform, products or features to artificially increase viewership or distribute content en masse for commercial gain.
Do not:
Post, share, engage with content, or create accounts, groups, pages, events or other assets, either manually or automatically, at very high frequencies.
Attempt to or successfully sell, buy or exchange site privileges or product features, such as accounts, admin roles, permission to post, pages, groups, likes etc., except in the case of clearly identified branded content, as defined by our Branded Content Policy.
Require or claim that users are required to engage with content (e.g. liking, sharing) before they are able to view or interact with promised content.
Encourage likes, shares, follows, clicks or the use of apps or websites under false pretences, such as:
Offering false or non-existent services or functionality(e.g. "Get a 'Dislike' button!")
Failing to direct to promised content (e.g. "Click here for a discount code at Nordstrom"; false play buttons)
Directing users off of Facebook through the deceptive or misleading use of URLs, defined as:
Cloaking: Presenting different content to Facebook users and Facebook crawlers or tools.
Misleading content: Content contains a link that promises one type of content but delivers something substantially different.
Deceptive pop-up websites: Websites that require an action (captcha, watch ad, click here) in order to view the expected landing page content and the domain name of the URL changes after the required action is complete.
Like/share-gating: Landing pages that require users to like, share or otherwise engage with content before gaining access to off-Facebook content.
Deceptive landing page functionality: Websites that have a misleading user interface, which results in accidental traffic being generated (pop-ups/unders, clickjacking etc.)
Impersonation: The website pretends to be a reputable brand or service by using a name, domain or content featuring typos, misspellings or other means to impersonate well-known brands,, using a landing page similar to another trusted site to mislead visitors).
And other behaviours that are substantially similar to those listed above.

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