Positioning
1. Relevance
All advert components, including any text, images or other media, must be relevant and appropriate to the product or service being offered and the audience viewing the advert.
2. Accuracy
Adverts must clearly represent the company, product, service or brand that is being advertised.
3. Related landing pages
The products and services promoted in an ad's text must match those promoted on the landing page, and the destination site must not offer or link to any prohibited product or service.

Learn more about ad quality best practices that can improve ad performance.