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Sexual Activity and Content, Nudity, Sexually Explicit, Suggestive, Non-Consensual Explicit Imagery (NCEI)

Policy Date:

Apr 13, 2022

• Ads for sexual wellness products such as condoms and other birth control must focus on the medical properties of the product (such as birth prevention, or to prevent diseases, or general branding). Ads must comply with the “Nudity and Sexuality” policies above.
• Ads off Amazon must be frequency-capped at 3 times per 24 hours (3x24). Behavioral targeting and the use of any Amazon branding are prohibited (Amazon branding is permitted in the EU offsite only).
• Feminine Care products is referring to menstrual products such as tampons and pads. This policy does not apply to adult incontinence products, feminine wipes, douches, birth control, lubricants, and similar products.

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