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Medical Content & Topics

Policy Date:

Apr 13, 2022

• Ads must only promote those medicines that are approved by the local regulatory authorities for the condition treated in each of the locales where your ads will run.
• Ads cannot state that the OTC is as effective as a prescription drug.
• Ads for air-purifying or particulate-filtering respirators, also known as respirators or PPE face masks, must comply with and indicate the industry-approved designation (for example, AS/NZ 1716:2012 in Australia, ABNT/NBR 13698:2011 in Brazil, EN 149 in Europe, JMHLW-Notification 214, 2018 in Japan and NIOSH in the US) that exactly matches the promoted product. Ads for non-respirator face masks, surgical masks, and cloth masks, are permitted except when they contain misleading or false claims (such as alphanumerical designations outside of approved standards).
• Amazon prohibits ads for formula for infants aged under 6 months.

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