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Policy Date:

Apr 13, 2022

• Homepages: Amazon prohibits depictions of realistic firearms on homepages.
• Depictions of realistic firearms are permitted on Amazon (except for Homepage) and off Amazon, if the firearm is contextually relevant to the product or service promoted, and it is not pointed directly at a character or directed toward the customer, nor handled by a minor.
• Ads on Amazon must not feature images of firearms demonstrated as firing or having been recently used (for example, bullets visibly exiting the weapon, smoke or other residue shown around the barrel).